My automation ecosystem

Tools don’t work alone.
Systems do.

I bring the right platforms together across lead generation, conversations, automation, voice and content — with each tool doing a clear job.

SZConnected
systems
People · Process · AI
AICRMWORKFLOWSCONTENT
01

Chatbots & AI assistants

Support, qualification and knowledge access

ChatbaseGrokGHL AI
02

Voice & conversations

Voice agents, call handling and audio

ElevenLabsFish AudioVoice agents
03

Lead generation & CRM

Find leads, track conversations, move deals

ApolloApifyGoHighLevelZoho
04

Automation & integrations

Connect apps and remove repetitive work

n8nMakeZapierFlow
05

Content & digital delivery

Publish, capture and deliver digital experiences

CreatisiaWordPressJotformShopifyVideo automation

The goal isn’t a long list of tools. It’s a reliable system that helps a business respond, deliver and improve.

Beyond connecting apps

Automation should improve the way business works.

I focus on what happens before and after the workflow: response quality, follow-up, visibility, team adoption and measurable improvement.

Lead to closeReduce missed enquiries and make follow-ups consistent.
Track conversationsReview response quality, objections and next steps.
Improve the processFind bottlenecks and use real activity to improve workflows.
Support the teamHelp people use the system confidently after handover.
Corporate enablement

Delivery is the beginning. Adoption is what creates value.

After a CRM or automation system is delivered, I help teams understand what to track, how to review it and how to improve the process over time.

Team collaborating in a training session
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What the training covers

Eight practical areas.
Built around real work.

Examples below describe the learning areas. A corporate guide PDF can be added from the content manager when it is ready.

01

CRM Handover & Adoption

Map ownership, pipeline stages and daily use. Example: a sales team learns when to update a deal and who owns the next action.

People + process
02

Lead Response Tracking

Measure speed-to-lead and missed enquiries. Example: flag leads not contacted within the team's agreed response window.

Lead management
03

Conversation Quality

Review calls and messages for clarity, discovery and follow-up. Example: identify unanswered buyer questions and recurring objections.

Conversation review
04

Follow-up Automation

Design useful reminders and sequences with clear stop rules. Example: stop promotional follow-ups as soon as a meeting is booked.

Workflow design
05

Pipeline Visibility

Track stage movement, stalled deals and next steps. Example: review deals with no activity for seven days.

Sales operations
06

Conversion Improvement

Find friction between enquiry and close. Example: compare lead sources and stages where qualified prospects drop off.

Closing performance
07

Automation Monitoring

Check failures, exceptions and data quality. Example: alert an owner when a lead sync fails instead of silently losing it.

Reliability
08

Continuous Improvement

Use weekly reviews to improve scripts, routing and workflows. Example: update a process after a repeated customer complaint.

Ongoing optimisation

Corporate CRM & Automation Field Guide

A practical field guide for teams covering CRM adoption, automation tracking and conversion improvement.

Get the field guide ↗
Creative brand collaboration meeting
30 days of useful contentPlanned around the product, audience and campaign goal.
Paid brand collaborations

Not just a mention.
A month of useful content.

I work with relevant brands to turn product features into clear, practical content that helps the audience understand what a tool does, where it fits and how to use it.

30-day content planStructured topics, formats and publishing rhythm.
Real use casesDemonstrations based on practical workflows.
Feature-led storiesExplain features through a problem and outcome.
Clear deliverablesAgree content formats, timeline and approvals.
Discuss a collaboration ↗
Learn by building

Practical learning for students and self-employed professionals.

Online classes focus on understanding the logic, building useful projects and learning how to troubleshoot — not just copying steps.

✓Step-by-step lessons with practical examples.
✓Guides and reference PDFs to support practice.
✓Learn workflows, integrations and automation thinking.
✓Resources that can be updated as courses evolve.
Explore online classes ↗

Free student resources

Free learning resources for practice, revision and building your own projects.

PDF
Student GuideFoundational learning guide
Get guide ↗
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Course WorkbookPractice checklist and notes
Get PDF ↗
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Course LibraryClasses and tutorial access
View courses ↗
✳

DIY Tutorials — learn it, build it, improve it.

Short practical walkthroughs for people who prefer learning by doing.

Explore DIY tutorials ↗
WhatsApp ↗